The column: Bill Simmons's Week 2 Picks (formally titled: "The mail, the picks, and the cheaters")
The date: September 14, 2007
In Simmons's 2,132nd "mailbag" column in the past 100 weeks, Simmons takes on the following question from "actual reader" Dan from Greenville, South Carolina: "Can you tell me why it is necessary for all the networks to have like 12-20 people on their pregame shows? Brent, Jimmy, Irv, and Phyllis were all we needed back in the day. I feel like NBC needs to take a census of who is in their studio each week."
Simmons responded by blaming it on network executives, and in doing so, inadvertently explained his own volume of work since the Red Sox won the World Series a couple of years ago:
"Well, the problem is every network has too many executives, and when you have a lot of executives, you have a lot of meetings, and if you have a lot of meetings, those same executives feel obligated to come up with ideas for those meetings just because they don't want the head boss to say, "Gee, that was weird, Bob didn't come up with a single idea in today's meeting."
He goes on: "That leads to people feeling obligated to throw out bad ideas because a bad idea is better than not having ideas at all."
And lo and behold, we have an excuse for most of the crap Simmons spews out on a regular basis. (Remember "The Sports Guy Cartoon?" Me neither. How about groundbreaking stuff like the 'Bill goes to a Devil Rays-Red Sox game and gloats about how awesome Red Sox bandwagon fans are' photo essay? Yeah...that was terrible. Boy, I can't wait for book number 2. Or the next "Bill goes to Las Vegas" column.")
God, Bill Simmons is terrible.
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